Introduction: At The Briars we have always recognized the importance of protecting the privacy of personal information collected about our guests and prospective guests. Examples of personal information ("Information") include: name, address, telephone number, credit card type. We have adopted this Guest Privacy Policy to guide how we use Information about our guests. This Policy will evolve and change as we continue to study privacy issues.

Purpose: Our purpose is to balance our legitimate business interests in collecting and using this Information with our guests' reasonable expectations of privacy. Guest Information enables our resort to advertise efficiently, using communication methods more likely to reach guests who will be interested in the offered products or services. Efficient advertising means reduced "clutter" from advertising to people less likely to buy the offered goods and services. It also means that our limited advertising resources are expended more appropriately, which is a benefit to ourselves and our guests.

The Information we collect: Our resort collects and stores guests' names, mailing addresses, e-mail addresses, and other information that you provide so we are able to make you stay with us complete with requested resort services and for billing purposes. This Information also enables us to request guest feed-back, develop and tailor products and services to better meet guest needs and preferences. At times, our staff record information about you and your stay so they will remember you better and serve you better on your return visit. We do not collect SIN or driver's license numbers from guests.

Reservations: When a guest makes a reservation via the Internet, fax or other means, we need certain Information such as name, address and telephone number to respond to the inquiry and to make the reservation. This Information is recorded. A credit card number is necessary to confirm the reservation so your space is held. The Briars will charge the credit card for a deposit as is agreed with you to complete our contract. That deposit will be kept by The Briars in the event the guest fails to arrive and fails to cancel the reservation in a timely manner. The Briars reserves the right to impose other conditions on the reservation such as minimum length of stay and other terms of the contract. A guest should always ask for and record a reservation number when making, changing or canceling a reservation. Information collected as part of the reservation process is used as this Policy describes whether or not the guest actually utilizes the resort reservation. The resort may, but is under no obligation to, contact guests with reservations to inform them about changes in the status of the resort for which the reservations are made and may suggest alternative accommodations.

Security: The Briars collects Information only in a manner deemed reasonably necessary to serve our legitimate business purposes and comply with our legal obligations. We make commercially reasonable efforts to make our collection of such Information consistent with all applicable laws and regulations. We take all commercially reasonable efforts to create and maintain "firewalls" and other appropriate safeguards to ensure that to the extent The Briars controls the Information, the Information is used only as authorized by The Briars and consistent with this Policy, and that the Information is not improperly altered or destroyed. Our privacy protection practices help us to maintain accurate, timely, complete and relevant Information for our business purposes. Our communication system, software and database practices have been designed to aid us in supporting authenticity, integrity and confidentiality.

Opt for no contact: On occasion, we may wish to have outside organizations contact guests on our behalf. Permission to pass basic Information (name and phone number) to these organizations will be obtained by telephone by our staff. We will also pass contact Information to contractors for the purpose of processing our mail or email; these contractors are obligated to keep that Information secure and cannot use it for any use. If you do not want us to contact you after your departure, you can indicate it on your registration card or contact us afterward by the methods listed below. We remove the city and postal code/zip code from your history record. The other contact Information is retained to enable us to identify you for return visits.

A guest may opt out by any of the following methods: (a) writing to the resort at The Briars, RR#1, Jackson's Point, ON L0E1L0 ; (b) calling the resort at: 905-722-3271; or (c) email us at andrew.sibbald@briars.ca

What we won't do with Guest Information: The Briars will not:
1. Sell or rent the names and addresses of guests to any outside parties;
2. Use the guest Information we collect and store to make decisions about granting or extending consumer credit unless the guest submits a separate credit application and authorizes us to use or disclose this Information;
3. Act as a consumer reporting agency, or furnish Information about any guest's credit worthiness, credit standing, credit capacity, character, general reputation, personal characteristics or mode of living to any consumer reporting agency;
4. Use guest Information to sell, market or solicit interest for other businesses.

What we will do with Guest Information: The Briars will:
1. Use guest names, addresses, and telephone numbers, and information about your bookings to solicit additional resort stays.
2. Contact the guest to inquire or survey about the guest experience at the resort and the prospect of future stays or the improvements needed to attract additional business from the guest for the resort.
3. Create and use aggregate guest data that is not personally identifiable to understand more about the common traits and interests of our guests.

Sensitive Data: If a guest's relationship with us potentially includes providing The Briars with Information which we recognize as particularly "sensitive," we will exercise commercially reasonable efforts to protect that Information with extra care. Information about children will be collected in order for us to care properly through your stay and to plan programs created for the children staying with us. We may also use that Information for our promotions that will benefit children who stay with their parents at our resort. To the extent we collect Information about children, we will collect such Information from parents or, in the limited instances where children themselves provide such Information, we take all commercially reasonable efforts to ensure that parents are aware of and authorize such collection.

The Internet: On our web site at briars.ca we do not collect personally-identifiable Information from individuals unless they provide it to us voluntarily and knowingly. When you reserve a room with us we may put you on an ongoing e-mail list. We will use your e-mail address only for the purpose of sending you an e-mail confirmation of your reservation and Information about promotions of the resort. If, however, you have asked to be put on our mailing lists, we may contact you via e-mail from time to time. You will always be provided with a way to opt-out of future e-mailings. Our site sometimes includes special sweepstakes or promotions, and we may allow electronic entry to qualified persons. If that happens, we will use the Information you submit for the purpose of conducting the promotion (e.g., to contact you if you are a winner.)

Cookies: We may place a "cookie" on your web browser. This cookie stores information on your hard drive so we can communicate with you more efficiently, respond to you based on prior sessions at which you provided Information about you or your preferences to us and understand what you prefer to view on our web sites. We do not use cookies to store passwords or credit card information. Your browser should allow you to be notified when a cookie is to be placed, decline the cookie or delete cookies that have been placed. Some functions of our web sites may not work or may work slowly if a cookie is refused.

Hyperlinks: Our website has hyperlinks that connect the viewer to other websites, most of which are not affiliated with or controlled by The Briars. Once you leave our website, each new website you visit will have its own privacy policy and terms of use. Your interaction with these sites will not be governed by this policy or the terms of use of our websites. These websites may place cookies on your browser over which we have no control or knowledge.

Compliance with Law: We may be obligated to disclose Information about you to a law enforcement agency or by a court order, or under the discovery process in litigation.

Correction: We make repeated efforts to verify the accuracy of Information and to correct and update our database from Information available to us. In the event a guest believes that such Information held by The Briars is inaccurate, The Briars, upon notification and sufficient time for verification, will take all reasonable steps to correct any inaccuracy of which we are made aware.

Security: We exercise care in providing secure transmission and storage of Information. Unfortunately, no data transmission or storage is 100% secure. We cannot warrant that all data we transmit, store and collect will be completely secure. We use industry standard methods to safeguard data confidentiality, such as firewalls, restricted access and secure socket layers.

Feedback: We are receptive to guest questions about privacy. We regard our relationships with guests as highly valuable assets. Any guest questions or comments that relate to privacy or related matters may be directed to: The Briars, RR#1, Jackson's Point, ON L0E1L0.; or e-mail us at andrew.sibbald@briars.ca

Copying this Policy: Please feel free to download or copy this Policy. You may obtain a copy free of charge by writing to us at The Briars, RR#1, Jackson's Point, ON L0E1L0.